A new way to help support social media campaigns has come to my attention recently and it's called Thunderclap.
From the official site this is what it is all about:
Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. By boosting the signal at the same time, Thunderclap helps a single person create action and change like never before.
A user with 200 Facebook friends could amplify her message better than someone with 3,000 friends. It all depends on your cause's voice and shareability—and how much your friends are engaged. Thunderclap has already reached millions of people. Check out some of the successful projects on our homepage!
The beauty of Thunderclap is that it sets the goalposts: one message, one number, one date. It's a common threshold you and your supporters work toward together. It's a tangible way to measure awareness.
This means it allows authors (and anyone else) to pre-determine a date/time that they want their message spread via social media which means they can pre-plan new releases, cover reveals, sales and more. It also means that readers and other authors can with the click of link and a couple of buttons do a very quick "share" or schedule of a share to Facebook, Twitter and even Tumblr.
It allows me to help authors without having to be online when their new release publishes by agreeing to share it via social media for them. It allows me to type my own custom message or share one they've already planned, allowing Twitter to be overcome with hash tags and allow authors, books and more to trend quickly and easily.
I've enjoyed being able to help and share ahead of time, allowing them to use my timeline on Facebook and Twitter to spread the word (I don't have Tumblr yet).
Feel free to leave me a message and tell me what you think about Thunderclap!
I plan to post some Thunderclap campaigns soon, and regularly, so if you wouldn't mind, please be sure to check them out and help spread the word!